Marketing of a product or a business plays a pivotal role in the success of it. When it comes to marketing e-commerce businesses there is a distinction between multichannel marketing and omnichannel marketing even though they both focus on providing access to reach customers and potential customers through multiple channels. Multi-channel marketing is a means of connecting with customers on different platforms whereas Omni channel refers to a multi-channel sales approach that provides a customer with an integrated shopping experience like Shopify. It gives a complete shopping experience to their customers across different channels. There are four major differences in multi-channel [...]
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Customer needs are continuously changing. They want to decide how and where to shop. Customers desire for an engaging experience that's safe, frictionless, fast and reliable. This is why merchants should consider opting for a complete ecommerce system in this digital age that can deliver an Omni-channel experience. Why choose Omni-channel Solution? Omni-channel Solution allows retailers to achieve more accessibility, increased traffic and drive more sales. Basically, the challenge for merchants is to integrate the offline and online stores into a single channel. However, this can only be resolved when you choose a smart and flexible ecommerce platform. So, below are [...]
Is it challenging to satisfy higher expectations from customer? Technology has empowered customers to be more demanding than ever before. Customer behavior is the massive push behind Omni-channel solutions and recent business strategies. Growth of mobile phones and social media presence also affects merchants in many ways. However, question is how can retailers come up with innovative solutions to run business operations smoothly? Well, managing online business requires careful consideration. And after analyzing, it can be said that Omni-channel solution is an ultimate tool to all your problems. How? This is because Omni-channel solution offers following benefits. Provides unique, consistent, and [...]